Ask everyone, the same way
Google lets you ask clients for reviews. What it doesn't allow is asking only the happy ones, or filtering who gets the Google button. Give every client the same choice.
Never pay for reviews
No discount, no free item, no stamp for a review. The FTC's rules on fake and paid reviews apply to small businesses too. Rewards should be for visits, kept completely separate.
Make it ten seconds
A QR at the front desk, a link that opens the "write a review" box directly, and ready lines they can tick and edit. The client still writes it and posts it themselves.
Reply to every review
A short, kind reply, especially to a bad review, is often what the next client reads first.
